Where does your audience hang out? Not sure? We’ll tell you: Facebook, Twitter, Instagram… you get the idea, they are on social media. Let us explain a psychological principle to you. It is called the mere exposure effect.
When people are merely exposed to something over and over they tend to like it more overtime. While this principle does have limitations and a ceiling, its application can be seen in everyday life. Have you ever heard a song you didn’t like but the radio stations kept playing it over and over and then, maybe a week or two later, you found yourself liking it more? That’s the mere exposure effect.\
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