Why Digital Marketing is for Everyone


How many times have you turned to Google or even Facebook to search for a desired product of service? Better yet, how many times during the last week have you done so? The answer for most of us is that we do it multiple times a week, some of us even daily. The reality is that if you have a good or a service you are offering and digital marketing is not a significant part of your marketing plan you are probably missing out. Here are 4 simple avenues to reach your intended customers through digital marketing.


Website Development



An outstanding website is a real opportunity for you to tell potential customers who you are and why they should choose your product or service. It should be user friendly, load quickly, and use high quality visual content to sell your business. For example, one study shows that people are 62% more likely to buy a product displayed with video content.

Your website should feature a very strong Call to Action to entice visitors to take a next step. This might include a promise of a discount or a free service. For instance, at Connect Modern, we offer all visitors a free site audit to show them the current strengths and opportunities of their digital presence.


Search Engine Optimization (SEO)



“Search Engine Optimization,” or SEO, is critical to your success. In real terms, SEO done well means that when someone searches for your particular offering in Google or another search engine, you show up near the top of the results. This is tremendously important because statistics show that a person in 7 times as likely to click on the top result than the next three results combined! Still, even appearing on the first page of results will result in many more visitors to your website. Most of the time, people do not bother going to the second page of results. How do you improve these results?

Your website contains headings and tags that should reflect what you’re trying to sell and your customers are looking to buy. It should be free of broken links. Your website should also contain content that provides valuable information to your customers through media such as blogs. Google recognizes websites that provide the type of information your potential customers look for in their searches and thus ranks you higher in the results. Likewise, Google grants more weight and a higher ranking when you are listed by other, respected sites. Many digital marketing companies offer services to get you listed on 100 sites or more.


Pay Per Click Advertising (PPC)



Pay per click advertising (PPC) provides a directness and flexibility important to any marketing plan. Search engines allow you to bid on keywords that potential customers are searching for. If you are a plumber, you could bid on the keywords, “plumbers near me” or “bathtub installation”. The cost per click depends on how many businesses are bidding on the same key words and how many are searching for those same terms. Google also shows your ad in a better position if it’s clear that your ad and the landing page it sends visitors to provide the product or service being sought.


Social Media Management



Social media can be used to greatly enhance your sales. Facebook, for example, allows you to target your ads to specific audiences who may more likely be interested in your offering. A loyal social media following allows you to reach your most faithful customers, quickly, with a simple post about a new product or service or a promotion or special you are running. Taking advantage of social media is one of the better ways to build your brand—which means a higher percentage of repeat customers and more, “free,” word-of-mouth advertising.


Digital Marketing is for Everyone



Digital marketing is for anyone and everyone who has something to sell. If you are in business and are not using digital marketing, or are using only some of the digital marketing tools available to you, you are likely losing out on potential customers, real sales and money to the bottom line. Website development, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and social media management are valuable marketing tools that are immediately available to you. You don’t have to wait another minute to transform your business through these valuable tools.


chrisvore | Jan. 26, 2021, 8:40 p.m.